Everything

Everything is a Product

In the world of product thinking, everything can be considered a product, as long as you view it through a product lens. This means focusing on the customer, the value proposition, and the use of the product.

Examples of Products

• Physical Products: These are the traditional products you find in stores, like toothpaste, lightbulbs, and refrigerators.
• Services: Services like Netflix, Spotify, bank accounts, credit cards, and insurance policies are also products. They offer features and benefits, even though they aren't physical objects.
• Utilities: Even utilities like power, water, and mobile phone service can be considered products. They have features and benefits that meet specific needs.
• Software: Software, like Microsoft Office 365, is increasingly becoming a service. You pay for it monthly, and it gets turned on and off based on your payment status.

Evaluating Success

When evaluating the success of a product, focus on whether it gets used, how easily it's used, and how often it's used. Don't just focus on delivering more features; instead, aim to deliver less but with more value.

Product Thinking

Product thinking involves understanding the customer's needs and challenges and creating solutions that address them. It's about delivering value and making a positive impact.